Peoria Plates: Building a Brand and Creating Product Differentiation in the Digital Space
Event Type(s):
Business Education Business Networking Member Hosted
Description:
Join us for Peoria Plates for a hands-on workshop designed to establish or grow your digital footprint to help your business stand out.
Brought to you by the City of Peoria & Local First Arizona | Exclusive In-Person Series
With 2025 nearly halfway through, now is the perfect time to level up your food business! Don’t miss Peoria Plates: Food Business Owner Growth Series—a dynamic, hands-on workshop series designed to help you grow, adapt, and thrive in today’s food industry.
Topic: Building a Brand and Creating Product Differentiation in the Digital Space
Whether you're a food truck owner, cottage food operator, market vendor, or just getting started, this session will equip you with real-world tools to drive growth, increase visibility, and boost sales. We will walk through how to navigate the digital landscape, uncover the digital needs of your operation, and help you define what makes your product unique and irresistible, both online and in person.
And yes, coffee and pastries will be provided to keep you fueled while you learn! ☕🥐
💡 What You’ll Learn:
How to cut through the digital noise to drive revenue through your online presence
How to create a clear call to action for all digital collateral
How to use digital tools to build a strong, differentiated brand that boosts both sales and profit
How to engage authentically in ways that reflect your unique brand identity
✅ Perfect For:
Food producers
Cottage food operators
Mobile vendors
Early-stage food entrepreneurs
You’ll walk away with practical tools you can apply immediately, plus the opportunity to sign up for reduced tuition to attend the Local First Arizona Good Food Boot Camp, a six-week course designed to help scale a local food business from ideation to marketplace!
Meet Your Speaker
Gabe Gardner has been working in food since he was 13, washing dishes at his family’s restaurant. A life spent working with food enables him to help small food businesses celebrate the diversity of Arizona produce and flourish in the process. He manages all of Local First Arizona’s food initiatives across the state.
Flyer:
Event Date:
8/12/2025
Event Time:
9:30 AM - 11:30 AM
Location:
Setting: In-Person Rio Vista Recreation Center 8866 West Thunderbird Road Peoria, AZ 85381
This session will take place in the Brook room, which is located on the first floor, next to the bulletin board. Please ask the front desk staff for specific directions.
How is the Good Food Boot Camp tuition reduced?
The City of Peoria and Local First Arizona partner to offer this reduction of cost to participate in this program.
Am I able to particpate if my business or myself do not reside in Peoria?
Yes, if your business or you personally do not reside in Peoria, you can still participate in this event.
Is the tuition reduction for the Good Food Boot Camp only for Peoria business owners?
Yes, but I encourage you to reach out to your city’s economic development department to see if they offer a similar partnership with Local First Arizona. You can contact your local business retention representative or someone who works closely with small businesses in your area for more information
