Event Name:
Marketing Monday
Event Type(s):
Online Event
Description:
- Our “New Norm Now” – Understanding Today’s Culture, Environment, & Socio-Emotional Influences on Consumer Behaviors - What has changed since the pandemic?
- Understanding consumer psychology, values, needs, wants, behaviors, buying and consumption habits
- Cultivate the Power of Your Brand - The importance of creating a meaningful, relational brand that is both values based & purpose driven
- Relationship Marketing - Building a brand focused on relationships, trust and value
- Cause Marketing and Corporate Social Responsibility (CSR)
- The Evolution of Marketing Focus: How the 4Ps of marketing have been evolved into the 6Cs
- New Focus on Content, Commerce, Convenience, Community, Customization, Consistency
- Understanding your Consumer Segments
- The importance of market segmentation, targeting, and positioning
- Understanding the customer journey and lifecycle
- Creating an integrated strategic marketing and communication plan for your business and how to measure results
- Utilizing traditional, digital and alternative media channels to form the ideal media mix
- Speed to market, agility, test and learn and optimization
- Understanding Performance and Results
Event Date:
7/12/2021
Event Time:
12:00 PM - 1:00 PM
Location:
Online Zoom Meeting
Contact Person:
Veronica Christiansen
(phone: 623-979-3601)
(phone: 623-979-3601)
Details:
Welcome to our Marketing Monday Series!
We are assembling a series comprised of experts across the spectrum of digital media, marketing, promotion, and referral development to present and share their best practices in an open forum. If you are interested in marketing education, please join us for Marketing Mondays!
The Peoria Chamber thanks our Marketing Mondays event sponsor: Avanti Senior Living!
Topic
Effective Post Pandemic Marketing Strategies to Revitalize your Business in 2021
Presenter
Stephanie Leisa Gallo, MBA, MPA
Marketing Strategist/Community Outreach
AZTV- Channel 7
Strategic Marketing, Brand, Communications and Research professional with 20+ years of success in directing brand architecture and digital marketing enterprises for B2B and B2C including a wide variety of industries such as: Healthcare, Higher Education, Consumer Packaged Goods, Media, Retail and Industrial sectors. Also serving as Adjunct Faculty, Grand Canyon University, Colangelo College of Business.
About AZTV7:
AZTV7 is the only locally owned and operated broadcast station in the Phoenix (Prescott) DMA.
KAZT LLC, the parent company of AZTV7 (KAZT-TV), is licensed to broadcast across Phoenix and Northern Arizona with studio locations in both Phoenix and Prescott. AZTV7 (Ch. 7.1) is home to the locally produced morning show, The Arizona Daily Mix, as well as broadcasting today’s top programs including: Family Feud, The Goldbergs, Rachael Ray, The Doctors, Access Hollywood and more! AZTV is also home to MeTV (Ch. 7.2) America’s #1 all classic television network with timeless and memorable television programs. AZTV also broadcasts the Home Shopping Network - HSN (Ch. 7.3) and Charge! Network (Ch. 7.4)
Visit www.aztv.com
When
July 12th
12:00 - 1:00 PM
Price
Free for Peoria Chamber members
$25 for Future Members
You must register to receive Zoom link. The link will be on your confirmation page after registering, and will send you a confirmation email as well. Please check your spam folder if you do not see it.
We are assembling a series comprised of experts across the spectrum of digital media, marketing, promotion, and referral development to present and share their best practices in an open forum. If you are interested in marketing education, please join us for Marketing Mondays!
The Peoria Chamber thanks our Marketing Mondays event sponsor: Avanti Senior Living!
Topic
Effective Post Pandemic Marketing Strategies to Revitalize your Business in 2021
Presenter
Stephanie Leisa Gallo, MBA, MPA
Marketing Strategist/Community Outreach
AZTV- Channel 7
Strategic Marketing, Brand, Communications and Research professional with 20+ years of success in directing brand architecture and digital marketing enterprises for B2B and B2C including a wide variety of industries such as: Healthcare, Higher Education, Consumer Packaged Goods, Media, Retail and Industrial sectors. Also serving as Adjunct Faculty, Grand Canyon University, Colangelo College of Business.
About AZTV7:
AZTV7 is the only locally owned and operated broadcast station in the Phoenix (Prescott) DMA.
KAZT LLC, the parent company of AZTV7 (KAZT-TV), is licensed to broadcast across Phoenix and Northern Arizona with studio locations in both Phoenix and Prescott. AZTV7 (Ch. 7.1) is home to the locally produced morning show, The Arizona Daily Mix, as well as broadcasting today’s top programs including: Family Feud, The Goldbergs, Rachael Ray, The Doctors, Access Hollywood and more! AZTV is also home to MeTV (Ch. 7.2) America’s #1 all classic television network with timeless and memorable television programs. AZTV also broadcasts the Home Shopping Network - HSN (Ch. 7.3) and Charge! Network (Ch. 7.4)
Visit www.aztv.com
When
July 12th
12:00 - 1:00 PM
Price
Free for Peoria Chamber members
$25 for Future Members
You must register to receive Zoom link. The link will be on your confirmation page after registering, and will send you a confirmation email as well. Please check your spam folder if you do not see it.
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7/12/2021
7/12/2021
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