Event Registration - Peoria Chamber of Commerce
This event has completed.

Marketing Monday
7/12/2021
12:00 PM - 1:00 PM

Event Description

When
July 12th
12:00 - 1:00 PM

Price
Free for Peoria Chamber members
$25 for Future Members

You must register to receive Zoom link. The link will be on your confirmation page after registering, and will send you a confirmation email as well. Please check your spam folder if you do not see it.
 
Topic
Effective Post Pandemic Marketing Strategies to Revitalize your Business in 2021

Presenter
Stephanie Leisa Gallo, MBA, MPA
Marketing Strategist/Community Outreach
AZTV- Channel 7

  • Our “New Norm Now” – Understanding Today’s Culture, Environment, & Socio-Emotional Influences on Consumer Behaviors - What has changed since the pandemic?
    • Understanding consumer psychology, values, needs, wants, behaviors, buying and consumption habits
  • Cultivate the Power of Your Brand - The importance of creating a meaningful, relational brand that is both values based & purpose driven
    • Relationship Marketing - Building a brand focused on relationships, trust and value
    • Cause Marketing and Corporate Social Responsibility (CSR)
  • The Evolution of Marketing Focus: How the 4Ps of marketing have been evolved into the 6Cs
    • New Focus on Content, Commerce, Convenience, Community, Customization, Consistency
  • Understanding your Consumer Segments
    • The importance of market segmentation, targeting, and positioning
    • Understanding the customer journey and lifecycle
  • Creating an integrated strategic marketing and communication plan for your business and how to measure results
    • Utilizing traditional, digital and alternative media channels to form the ideal media mix
    • Speed to market, agility, test and learn and optimization
    • Understanding Performance and Results